Figment

What it is

Figment is Figma-to-website software: a free Figma plugin that publishes your design as a live website, hosted on figment.so. Its homepage headline is "Turn your Figma design into a real website," and the pitch is for anyone who already designs in Figma and wants a portfolio, a studio site, a business site or a launch page without learning a second tool. It is aimed at designers and at founders who design their own pages. The company's blog is written in the first person by Nikita Jerschow, and it says the product has been running since 2021.

What you build and how

The workflow has three steps, named on the homepage: select your frames, add the details, publish your site. The design you draw in Figma is the site. The company's description of the difference from a template builder is that editing later means editing the Figma file and publishing again, with no second copy to keep in step. In its words the file is the site, so the live version and the design cannot drift apart.

The details you add in Figment go beyond a screenshot. The homepage lists links between pages and out to the web, video, GIFs and hover effects, desktop and mobile frame layouts, and HTML and CSS export on paid plans. A pre-publish checklist is linked from the page. Responsive behavior is something you design, not something the tool guesses. The FAQ says to prepare desktop and mobile frames, then assign them in Figment, and to check the preview at both sizes. It adds that a desktop-only design does not automatically become a good mobile layout.

You do not write code. The FAQ says the plugin converts your Figma frames, and that you can add links, media and effects through Figment. It also says to test the result before you share it, because complex layouts and interactive features may need changes.

Publishing starts free. The Free plan hosts a site on a .figment.so address, with a small Figment badge, and no card is needed. The company's blog describes the badge as "Built with Figment.so." Paid plans remove the badge and add HTML and CSS export. The FAQ says Pro and Studio include that export, so you can download the output and host it on your own infrastructure, then check forms, links and external services after the move. The blog says the plugin publishes your frames as a real website on your own domain in under a minute, and the homepage lists domain setup done with you, record by record, as part of the paid offer.

Figment also has an AI website editor, which the homepage says is a separate product with its own plans. It imports a separate static copy of a site you already have. Import and private preview are free to start. After that you either use paid Figment AI or return edited files from your own AI. You approve publication, and your original site stays unchanged. The FAQ warns that forms, login and checkout services do not transfer. The company says the editor is public now, with no waitlist, and that you can book a demo to see it walked through.

The pages are explicit about what Figment does not do. In the company's own blog posts: "Honest limits: no CMS, no animation engine." The blog author says that for an interactive editorial piece such as a scrolling story, Figment is the wrong answer. A migration from another builder is a rebuild rather than an import, because there is no import step: the blog suggests screenshotting each page at full height, gathering your highest resolution images, and laying the frames out again in Figma, with a desktop and a mobile frame per page.

The evidence from the pages

Figment lists a Free plan, a Pro plan and a Studio plan, with a monthly or yearly billing switch on the homepage. The company's blog posts state that it costs $49 a month for Pro or $199 a month for Studio after a 30-day trial, and the homepage says Pro and Studio include a 30-day free trial. The Free plan is for a first site, publishes to a figment.so subdomain and carries the badge. The homepage says to review your plan and billing period before checkout, and links to a page for managing your subscription. The pages do not state a limit on the number of pages or sites per plan.

Usage figures come from the company's own blog. It says it has been running since 2021, with 35,077 signups and 20,048 published sites as of September 14, 2026. These are the company's own numbers and are not independently verified.

On the homepage, a "wall of love" quotes users. Ryan Doyle says he has used a lot of Figma-to-site builders and was glad to find one that works. Two posts from X are shown, from Kenneth Cassel, who says it is an easy way to turn Figma designs into websites without code, and from Aaron Smothers, who calls an automated converter a big time speedup.

Support runs through a contact page, a Discord server that the blog invites you to join, and a set of guides. The homepage guide list covers publishing a design, exporting Figma to HTML, what breaks in an export, a Figma to website checklist, comparing Figma Sites with Figment, fonts, responsive design, favicons, and Figma website, landing page and portfolio templates.

The pages do not mention a compliance certification, a company location or a code license, and they do not say how many sites the free tier allows.

Who it suits and who it does not

Figment suits a designer who already works in Figma and wants a portfolio or studio site that matches the design exactly. It also suits a founder who sketches a landing page in Figma and wants it live in minutes at a free address, with a paid route to HTML and CSS export later. The 30-day trial on Pro and Studio and the free first site make it cheap to test. Because the Figma file stays yours, the design is not tied to one host.

It does not suit people who do not use Figma, since the plugin needs a file to publish. It also lacks a CMS, so a site that needs frequent content updates means going back to Figma and publishing again, and the company itself says it has no animation engine for complex editorial work. Forms, logins and checkout are not part of the published site. Someone leaving Adobe Portfolio or Readymag must rebuild the pages in Figma by hand. Budget matters too: the blog puts Pro at $49 a month after the trial, and Studio at $199.