Gurucan

What Gurucan is

Gurucan is a hosted platform for creating and selling online courses, coaching and memberships, with the mobile app treated as the main product rather than an extra. Its homepage opens on the pitch "Branded iOS & Android apps for creators", and its about page describes a lean EdTech startup whose mission centers on mobile learning for communities. It is aimed at course creators, coaches and studio owners who want their audience to learn on a phone under their own brand, without hiring an app developer. The about page says Gurucan was founded in the summer of 2019, grew through the 500 Startups program in December 2019 and has been a 100% remote team since February 2020, made up of people born in 5 different parts of the world.

What you build and how

The product areas on the company's navigation read as a build list: a courses builder, landing pages, a mobile app, marketing automation, webinars, memberships, analytics and CRM, and integrations. A separate website builder is listed under the product menu as well. The pricing comparison confirms several building blocks by name: broadcasts, quizzes and homeworks, a custom domain, an SSL certificate, removal of Gurucan branding, and white label iOS and Android apps. So a creator can structure a course with graded work, send broadcasts to students and publish under their own domain.

The app is the center of the offer. The company says you can launch web and mobile apps in the app stores within 30 days, for $199 a month, with no coding required, and that you save yourself the stress of investing time and money in developing and maintaining a custom app. The homepage sells specific payoffs: your brand's icon on the home screen, a "40% CTR with Push Notifications" claim, and one-click in-app purchases. Its argument is that a website is no longer enough for creators and that income grows with an engaging iOS and Android app. Push notifications are listed as unlimited on every plan. A company comparison page adds that the push feature helps creators deliver courses to students and that the responsive interface works from any device. The homepage also describes a content library and community organized inside your own white-labeled apps and website, "free from annoying ads, algorithms, and spam," with every product added to the landing page automatically and checkout pages generated for each product and offer.

The homepage lays out the app launch as a short sequence: sign up and book a personal onboarding session, pick the tabs and color palette and upload your content, create your own Apple and Google developer accounts with the help of step-by-step guides, and then the Gurucan team builds the app and submits it for moderation on both stores. What you sell inside it can be online courses, cohorts, memberships, e-books, audio, video, and nutrition and workout plans, according to the same page. The footer also links a certificate builder and API documentation.

Solutions pages point at particular audiences: an all-in-one setup for knowledge commerce, a mobile LMS solution, fitness studios, yoga studios, white label educational apps, and a path for moving from offline to online.

Money flows through Stripe and PayPal, and the feature comparison answers the transaction fee question with a plain "No" for all three plans. On integrations, every plan lists Zapier, Pabbly and webhooks, and the Pro and Guru columns add an API.

The Done-For-You Service is available with every monthly or annual plan. It includes a personal onboarding call and the initial setup or migration of your Gurucan account, free with any paid plan. The page lists custom domain connection under its tech help, and its customer testimonials describe what the team did: a custom domain and SSL certificate, Stripe, Terms of Use and a privacy policy, brand assets and a full color configuration, and migrating courses with audio and video files and a student list with different levels of membership access. Those testimonials report setups finished in 5, 7, 8 and 10 days, one of them covering 2 courses and a knowledge base, a custom domain, an SSL certificate, 2 zaps and Stripe.

What the pages say about plans and proof

Gurucan publishes three plans, each priced monthly or annually. Expert is $99 a month or $990 a year, a $198 saving, and includes 5 products, 1 admin user, a branded web app, a custom domain, integrations, 1 onboarding call and the done-for-you service. Pro is $149 a month or $1490 a year, a $298 saving, with 15 products, 5 admin users, everything in Expert plus a branded iOS or Android app (white label), priority support and the API. Guru is shown at $199 a month or $1990 a year, each marked "per request", so it is quoted on request: it is for creators who want branded iOS and Android apps, more admin seats, more products or a custom plan, and its call to action is a demo booking.

A separate white label offer says you can create a white label app for just $249, with white label iOS and Android apps, a white label web app on a custom domain, all the Guru features and unlimited users. The page does not say whether the $249 repeats monthly.

The feature table lists email allowances of 10,000 and 20,000 for the first two plans and TBD for the third, with unlimited push notifications on all of them. Product support and the help center, and an onboarding call, are included on every plan, and priority support starts at Pro.

Trial terms are inconsistent across the site. The pricing page mentions a 7-day trial and a 14-day trial, and the homepage says to start a 14-day free trial with a credit card required, so confirm which applies when you sign up.

Who it suits and who it does not

Gurucan suits a coach, fitness or yoga studio, or course creator whose students live on their phones and who wants a branded app in the stores without developing one. The fixed $99, $149 and $199 tiers, no transaction fees and the hands-on onboarding service make it an easy choice for a non-technical solo creator moving a first course over.

The caveats are about scope. The branded iOS or Android app is a Pro feature, so the cheapest plan gets a branded web app only, and Expert allows 5 products and 1 admin user, which a larger team will outgrow quickly. The community is described in a sentence rather than a feature list, so a membership business built around discussion should try it during the trial. And since the top plan is priced on request and the app offers differ between pages ($199 a month on the homepage, $249 on the pricing page), a creator should get one written quote before budgeting.