WooCommerce

WooCommerce is the most widely used ecommerce platform on the web, built as a WordPress plugin that turns any site into a full store. It handles physical goods, digital downloads, subscriptions, and everything in between without charging transaction fees, though you'll pay for hosting and payment processing separately.

Best for anyone already committed to WordPress or wanting maximum control and extensibility. It's the default for developers and businesses that need deep customization, though it requires more technical setup than drag-and-drop alternatives and can feel overwhelming for complete beginners.