Hotjar

Hotjar combines qualitative research tools, heatmaps showing where users click, session recordings of real behavior, and in-app surveys, into one platform. You can spot where users get stuck on a page, watch them work through your site, and then ask them directly what they were trying to do. The newer AI sentiment analysis reads open-ended responses and extracts themes automatically.

It's best for product and UX teams investigating why users behave a certain way, not just collecting survey responses. The heatmaps and recordings give context that surveys alone can't provide. It's more expensive than a pure survey tool, but teams often find the combined insight worth the cost.