Maestra

Maestra targets ecommerce teams directly with email marketing built around customer data and revenue optimization. A built-in CDP lets you segment subscribers based on purchase history, browsing behavior, and lifecycle stage. The platform coordinates email with SMS and push notifications, helping online retailers execute coordinated promotions across channels without manual handoffs.

Maestra appeals to direct-to-consumer brands looking for a modern alternative to Klaviyo at a lower cost. The 144% customer growth rate in 2025 reflects strong traction in the ecommerce segment, particularly among founders wanting email marketing specifically designed for online stores rather than a general platform with ecommerce bolted on. If Klaviyo pricing has become a concern or you want a younger, leaner tool built from the ground up for DTC, Maestra is worth testing.