Salesforce Flow Builder
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Salesforce Flow Builder lets you customize Salesforce CRM workflows and processes without writing Apex code. You build flows visually, creating workflows that guide users through steps, showing custom screens, and enforcing approvals. Flow handles complex logic that would otherwise need a developer.
Flow sits within the Salesforce ecosystem, making it powerful for enterprises already committed to Salesforce. If you need lightweight customization, Flow is fast. For heavy customization, you may still need Apex developers, but Flow handles the majority of use cases.