MailerLite
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MailerLite targets small businesses and creators who need affordability without sacrificing functionality. The platform's drag-and-drop editor and landing page builder work well for those building from scratch, and the free tier handles respectable subscriber counts. Paid plans scale with your list size.
Performance and template options are solid. The interface stays intuitive even as you explore automations and segmentation. If you're cost-conscious and want all the basics covered, it's a practical choice that doesn't require commitment to pricier tiers.