Rows

What Rows is

Rows is a spreadsheet that works as a data analyst's workbench. The company's site calls it "Your new AI Data Analyst": you extract data from PDFs, import business data and analyze it using plain language, with "no BI dashboards, SQL queries, or spreadsheet stitching". It is built for business people who know spreadsheets and want to produce live reports, small calculators and shareable dashboards from them, without learning to code.

The about page gives 2016 as the founding year and lists offices in Porto and Berlin, and it says there are about 50 people on the team. A banner across the site states that Rows joined Superhuman, and the navigation points users to continue with Superhuman Docs.

What you build and how

The editor is a spreadsheet. The features page describes a flexible layout and an elastic grid, where arrow keys add new rows and columns, plus sort and filter, conditional formatting to highlight data that needs attention, and a command menu opened with CMD/CTRL+K. You import and export .csv and .xlsx files, so existing workbooks come across without a conversion step. Spreadsheet functions are part of the same canvas.

The data layer is where Rows differs from a plain spreadsheet. The site says you can combine live data from "50+ sources" in one spreadsheet, and that the built-in integrations import data from social media, data warehouses, advertising platforms and back-office platforms "all without writing code". The integrations page names many of them: Google Ads, LinkedIn Ads, YouTube, TikTok, TikTok Ads, Stripe, HubSpot, Pipedrive, Zoho CRM, Gmail, Slack, Airtable, Google Sheets, PostgreSQL, BigQuery, Alpha Vantage, Clearbit, FullContact, Hunter, BuiltWith, PredictLeads and Google Translate. There is also an HTTP API integration, a Python integration, and an AI Agent integration that extracts and analyzes web content. For anything not covered, the features page says you can import and export data from any API with the functions GET, POST and PUT. The company also offers a browser extension, RowsX, which imports tables from thousands of websites in one click.

Public data enrichment is built in. The features page mentions adding and enriching data from public databases of companies, people and places, and the templates page shows what that looks like: an email address verification tool, a VAT number lookup, a company tech stack finder using BuiltWith, and Google Maps address geocoding.

Automation comes from data tables. The site says you can "refresh data automatically" every minute or every month and put it on autopilot. The features page adds that data tables let you insert, transform and automate data quickly. For programmatic access, the Rows API gets and sends data to spreadsheets, and the Zapier, Make and Looker Studio connectors extend what you can automate. The integrations page describes Make and Zapier as ways to connect Rows to thousands of apps.

AI is part of the spreadsheet. Rows AI answers questions, summarizes and classifies text, and the features page adds translating and generating content. The pricing page explains how it is metered. The AI Analyst is the main interface where you tell the AI what you want to do, and "Each message you send to the AI counts as 1 AI Task". AI Analyst tasks triggered from tables and charts also count. Processing a file with AI Vision, including PDFs and images, counts as 1 AI Task per file, and very large files may be split into several files and use more than 1.

Interactivity is how a sheet becomes a small app. You can add buttons, checkboxes and input fields to make a spreadsheet interactive, and convert tables into forms to build questionnaires, logins and calculators. For dashboards, the product page says: "Share reports and interactive dashboards that look great on any device", embedded anywhere with data kept up to date. The features page says charts and tables can be embedded anywhere on the web, with footnotes and descriptions.

Collaboration runs through workspaces. Spreadsheets are organized into folders with managed permissions, several people can edit one spreadsheet in real time, and you can toggle between editable and view modes to see what viewers will see. You can also decide what data is visible in a spreadsheet.

The templates page gives a sense of the starting points: a LinkedIn Ads Dashboard, a Meta Ads Campaign Inspector, a PPC Report Template, a Marketing budget template, an Email marketing campaigns planner, a User research report and a Funding round calculator. It also lists a Rows API tester.

Plans, limits and claims

The pricing page names 4 plans: Free, Plus, Pro and Enterprise. The FAQ says the Free plan is "free forever, with no trial period or need for a credit card." Plus and Pro are charged per workspace member, and prices are shown net of sales tax or VAT.

• Free: $0. 5 AI Tasks per month, Data Tables imported manually, 10 integration accounts, up to 3 guests, 1 MB file imports, 7 days of version history, branded embeds and 500 Rows API calls a month.
• Plus: $8 per month per user billed monthly, or $6 per month per user billed annually. 200 AI Tasks per month, Data Tables that automate every day, 10 integration accounts, up to 10 guests, 5 MB file imports, 30 days of version history, branded embeds, 50k API calls a month and priority chat support.
• Pro: $79 per month plus $8 per month per user billed monthly, or $59 per month plus $6 per month per user billed annually. 1,000 AI Tasks per month, Data Tables that automate every minute, 100 integration accounts, 100 MB file imports, 2 years of version history, unbranded embeds, 1M API calls a month and video support. The plan card lists up to 200 guests.
• Enterprise: contact sales. Unlimited AI Tasks and integration accounts, advanced and custom API endpoints, custom AI models, functions and integrations, custom themes, SAML SSO and a dedicated customer success manager.

Cell enrichment, which loads integration data into individual cells, is capped at 500 tasks a month on Free and 1 million a month on Plus and Pro; going over blocks further enrichment until the next period. Guests cannot create spreadsheets and can be invited to edit or view up to 3 spreadsheets each.

Plan changes are described in the FAQ. When you downgrade you stay on your current plan until the end of the billing cycle, upgrades are credited pro rata, and you can cancel a paid plan at any time by dropping to the Free plan. For needs beyond Pro, the page points to a custom Enterprise plan with custom functions, new integrations, custom features and training. Payment is by credit card.

The about page states the company's vision as enabling 1 billion spreadsheet users to build the tools they need to work better, in a familiar interface and without code. Support runs through Docs, API Docs, a Community and a product changelog.

Who it suits and who it does not

Rows suits marketing, sales and operations people who already live in spreadsheets and need live reports from ad platforms, CRMs and payment tools. A founder tracking Stripe and HubSpot numbers can set up a refreshing dashboard and embed it. An ops team can turn a table into a form or a calculator and share it.

The caveats are scope and fit. Rows is a spreadsheet first: the dashboard and app features sit on top of a grid, so a team wanting a governed enterprise BI layer will be working against the grain. AI use is metered per task, with 5 per month on Free and 200 on Plus, so heavy AI users will land on Pro or Enterprise. Per-user pricing also grows with the team, and SAML SSO sits only on Enterprise.