Infograph

What the product is

Infograph is an AI dashboard and reporting builder for people who have data in spreadsheets and business tools and want an answer without learning a BI interface. You connect the data you already have, ask in plain English, and share the result as a live dashboard, a written report, or a single number. It is aimed at founders, small teams and analysts, the readers the company's own comparison posts name when they say it is for "anyone who has data in a spreadsheet and wants a real dashboard fast."

The pages do not say where the company is based. They do describe its core idea clearly: most dashboard tools make you pick a data source and assign columns to chart fields by hand, while Infograph reads your data structure and builds the dashboard from a description you type.

What you build and how

The editor is a prompt, not a canvas. The company's blog gives the example of uploading a CSV, connecting a Google Sheet or an Excel Online file, and typing something like "show me monthly revenue by region with a trend line and highlight months below target." Its post says you have a dashboard thirty seconds later, and that you then edit it in plain language instead of dragging fields around. The company separates this from what it calls field-mapping tools, which it describes as powerful but slow, and says that building a 10-metric dashboard in one of them takes an hour.

The data layer is a managed lake. The home page describes a "0 Hassle Datalake": Shopify, Stripe, QuickBooks, Meta Ads and your production database are "connected once, then kept in sync," and the company says it runs the warehouse, so there is nothing to set up, schedule or maintain. Each source syncs on its own schedule, whether that is Shopify orders, ad spend or a spreadsheet someone edited at 5pm. The page says that when the numbers move, every chart follows, with no refresh button and no re-uploads. The sync frequency you get depends on the plan, from manual sync on Free to every 30 minutes on Pro and Teams.

Three kinds of output come from the same prompt. The home page lists a live dashboard "for the wall," a written report "for the board pack," and a single analysis or query when you just need the one number. One example on the page is a written report that explains what moved revenue, with repeat purchase rate up 18%, basket size up 6% and new traffic down 2%. The dashboards are described as sitting on your data lake rather than being exports, so they refresh as your tools sync.

Sharing is where the finished dashboard meets its audience. The home page says you share with one click, and everyone opens the same live view with the same numbers at the same moment, whether that is your team, a client or the group chat. One of the company's blog posts adds the controls: publish with a link, lock it behind a password, restrict it to your team, or make it public. For looks, you can start from a theme or set your exact brand colors, in light or dark.

Every plan includes "AI data intelligence" and the ability to build reports, dashboards and analyses. The Plus plan adds automatic data syncing and unlimited data queries. The pages name no code editor, no self-hosting option and no export to code, so this is a hosted product you use through the browser.

The evidence from the pages

The home page publishes four plans, with a yearly toggle showing 20% off.

• Free, $0 per month, no credit card required. It includes 500 monthly AI credits, a 100 MB data lake, manual sync, 1 data connection and a basic AI model.
• Plus, for one person, $10 per month billed monthly or $8 per month billed annually. It includes $10 of monthly AI credits (10k), a 1 GB data lake, daily sync, 5 data connections and capable AI models.
• Pro, marked popular and described as for one person doing the reporting, $25 per month billed monthly or $20 billed annually. It includes $25 of monthly AI credits (25k), a 5 GB data lake, 30-minute sync, unlimited data connections and flagship AI models. The page frames it as 2.5x the AI usage and 5x the storage of Plus.
• Teams, for a team sharing the same numbers, $50 per month billed monthly or $40 billed annually. It includes $50 of monthly AI credits (50k), a 10 GB data lake, 30-minute sync, unlimited data connections, 3 seats and dedicated support.

The page says every paid plan returns what you pay as AI credits. Pro and Teams can add AI credits, data-lake storage and seats at any time, and custom pricing is available for larger teams. The company's comparison posts quote the free tier as 1 dashboard and 500 AI credits, again with no card needed, and describe Pro at $19.99 a month and Teams at $49.99 a month in an earlier post. Those figures differ from the current pricing section, so treat the home page as the current price list.

The pages make no claims about compliance certifications, hosting regions, customer counts or a founding year, and they do not list a support channel for the lower plans beyond the dedicated support that Teams includes. The home page does show the model name Claude Sonnet 5 in its prompt box, and the blog tools section lists free converters such as CSV to TSV, CSV to Parquet and Excel to CSV that run in the browser and, the page says, never send your data off the device.

Who it suits and who it does not

Infograph suits a founder with a Shopify store, a Stripe account and a spreadsheet who wants one live view of revenue without hiring an analyst. It suits a small operations or marketing team that wants to ask a question, get a dashboard, and send a link instead of a screenshot. The Teams plan, with 3 seats and dedicated support, is the entry point for a group that reports together.

It is a weaker fit for a data professional who wants full control over every visual. The company's own comparison post says as much, pointing that reader to Tableau for visualization flexibility, and describing Power BI in another post as the most capable BI tool in its price range, with a sophisticated data model and a learning curve to match. The same post names Looker Studio as the free option for teams inside Google's ecosystem.

There are two caveats to weigh. First, the credit model means heavy use of the AI is metered: each plan has a monthly allowance, and the Free plan's 500 credits and 1 data connection are a trial-sized allowance rather than a working setup for a team. Second, the pages describe a hosted lake that fills through connections. They say nothing about on-premise deployment or self-hosting, so a company that must keep data inside its own network should ask before committing.