DashThis

What it is

DashThis is a marketing reporting tool. It pulls numbers from advertising, analytics, SEO, social and ecommerce platforms into dashboards and reports that update on their own, so a marketer does not rebuild the same client report by hand each month. The company says it is "used by over 18,000 marketers in 122+ countries," naming marketing agencies, in-house teams, franchises, small businesses and freelancers among them. The site describes the tool as one "created exclusively for marketers and agencies."

Within a directory of builders, it belongs under dashboards and business intelligence, and it is the narrowest kind of builder in that group. You are not designing an app or modeling a warehouse. You are assembling a report out of widgets, templates and connected accounts, and the finished thing is a branded dashboard or an emailed report for a client or a boss.

What you build and how

The product builds on 3 parts, which are connected data sources, report templates and sharing. You connect your accounts, pick or build a report, and DashThis refreshes the data automatically. The homepage says the platform integrates with 30+ platforms, including Google Analytics 4, Google Ads, Google Search Console, and a longer list in its templates. One of the company's own blog posts, a roundup of white-label tools, puts the number at 34+ platforms, so the count differs between pages.

Templates are organized by channel, each with relevant KPIs already selected. The SEO reporting dashboard tracks organic traffic, keyword rankings and landing page performance with data from tools such as Google Analytics, Google Search Console, Ahrefs, Moz and SEMrush. The social media dashboard report compares campaigns across Facebook, Instagram, LinkedIn, TikTok and other channels. The PPC dashboard report covers clicks, conversions, costs and ROI across platforms like Google Ads and Bing Ads. The ecommerce dashboard report combines analytics and ad data to track revenue, transactions, conversion rate, cart abandonment and ROI. You can use a template as is or change it.

Building is drag and drop, which the company's Klipfolio comparison page ties to its claim that no IT specialist or designer is needed, and to preset widgets and templates that make it faster. On the homepage the customization list names calculated widgets, preset color themes, section headers, and notes and comments. The Klipfolio comparison adds that you can add your logo, custom data, KPIs, notes, comments and images, change the layout in seconds, and combine sources, accounts or pages in one report. Notes live in the report itself, so the explanation sits next to the number instead of in a separate email.

Sharing takes 2 forms on the homepage. You can send a report by link, or schedule an email dispatch so reports reach clients and teams automatically. The homepage also mentions giving real-time dashboard access and collaborating with teammates from one place.

White label is the feature the company leans on for agencies. The comparison page lists 3 levels. A custom domain replaces the default DashThis URL with one on your own company domain, a custom theme restyles the dashboard around your brand or your client's brand, and "100% White label" removes the DashThis branding altogether, adds your own logo and lets you send reports from your own email address. A separate post on the site says white labeling is available from the Professional plan up.

AI shows up in 2 places. Every plan includes an AI connector to ChatGPT and Claude, and AI-generated dashboard insights. The pricing comparison post describes AI Insights as AI summaries and campaign optimization recommendations. A customer testimonial on the Klipfolio page, from Pam Kearley, says "I was skeptical about DashThis's new AI Insights but when I tried it, I was shocked."

The evidence from the pages

The homepage says "Plans start at 44$/monthly" and that "Every plan includes unlimited users, all native integrations, AI dashboard insights, and customer support." A blog post on white-label tools gives the same entry price, "from $44/month on annual subscription," and mentions a 14-day free trial. A comparison post that works from monthly billing, with figures it says it accessed in July 2026, instead starts DashThis from $54 a month. Both come from the company's own site, so read $44 as the annual price and $54 as the month-to-month price.

The same post names the Professional plan at $164 a month, with 10 dashboards and 40 data sources, and says it includes white labeling. It states that AI Insights and all 30+ integrations come on every plan.

Several claims in that post concern a competitor, and they are DashThis's own framing. It says Whatagraph changed its pricing in June 2026, with a Go plan from $286 a month and a Max plan from $812 a month, annual billing only. Read these as DashThis's claims about a competitor and check Whatagraph's own site before relying on them.

Reach and scale claims are the company's. "Over 18,000 marketers in 122+ countries" is the one headline number. The homepage also promises "No complicated pricing. No feature gating that slows you down," and a 2-minute product tour. Integrations named on the pages include Google Analytics 4, Google Ads, Google Search Console, Ahrefs, Moz, SEMrush, HubSpot, Facebook, Instagram, LinkedIn, TikTok and Bing Ads. HubSpot appears in the white-label roundup's description of the product.

Who it suits and who it does not

DashThis suits a marketing agency that sends the same kinds of reports to many clients each month and wants them branded, scheduled and consistent. The roundup of white-label tools says it suits digital marketing agencies analyzing efficiency across different campaigns at a broad level. It suits an in-house marketing team that wants one dashboard instead of several logins, and a freelancer who wants a branded client report without a designer. Unlimited users on every plan means that adding a colleague or a client does not change the bill.

It is a poor fit if you want to build apps, model data in a warehouse or run deep ad hoc analysis. The product is a reporting tool for marketing channels, and its templates and integrations follow that shape. A team whose key data lives outside the supported platforms should check the integration list before committing. White labeling starts at Professional, so an agency that needs a custom domain or fully unbranded reports should price that plan rather than the entry one.