Azure Logic Apps
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Azure Logic Apps is Microsoft's native workflow orchestration service, offering serverless automation with over 1,400 pre-built connectors across Microsoft, Google, Salesforce, and industry-specific applications. If you're already on Azure, Logic Apps integrates directly with your data lake, storage, compute, and other Azure services. You design workflows visually or write JSON definitions, both approaches supported equally well.
Logic Apps makes sense for organizations deeply invested in the Microsoft stack where tight Azure integration justifies the platform choice. The pay-per-execution pricing model is transparent and works well for high-volume, fast-running automations. For workflows spanning Office 365, Dynamics 365, and on-premises SQL Server, the native connectivity reduces friction compared to third-party platforms.