Fresha

Fresha built a two-sided marketplace, connecting clients looking for salon and spa appointments with businesses offering them. The platform handles scheduling on the business side while sending SMS reminders to clients and letting them rebook repeat services directly from their booking history.

Its strength is the marketplace reach, making it valuable for businesses seeking client discovery as well as for clients hunting for appointments. Boutique salons and medspas benefit from the built-in traffic and the fact that Fresha handles client acquisition alongside the operational booking tools.