Loops

Loops is a newer email platform designed specifically for SaaS teams that need both transactional and marketing emails in one place. Built with product-led growth in mind, it lets you trigger emails directly from your product code and manage campaigns from a web dashboard. The approach is technical but approachable, designed to lower the friction between product and marketing teams.

Loops works best for product teams that want email capabilities without a separate transactional service or excessive integrations. Its API-first design appeals to technical founders and engineers who'd rather send emails programmatically than rely entirely on UI workflows. It's a good fit if you're building a SaaS product and want email tools that grow alongside your product architecture.