Setmore
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Setmore offers real scheduling features on its free tier. You get a client-facing booking page, automated SMS and email reminders to reduce no-shows, and a built-in video option if someone needs a remote consultation. The free plan is generous enough that many small businesses never need to upgrade.
If you outgrow the free tier, paid plans add customization and white-label options. It's a solid choice for service businesses testing online booking without upfront investment, and it scales if your needs grow.