Ghost

Ghost started as a blogging platform but has evolved into a full-featured website and CMS platform. It combines a visual site builder with first-class membership features, subscriber email newsletters, and commenting tools, making it attractive to publishers and content creators.

It works well for news sites, publications, and content creators who want to monetize through subscriptions or sponsorships. Compared to Webflow or Wix, Ghost keeps membership and email publishing closer to the core product rather than as bolt-ons, though it's less suitable for e-commerce or highly visual brand sites.