Omnisend

Omnisend is built specifically for online stores. Pre-built automation workflows handle common ecommerce scenarios like recovering abandoned carts, sending order confirmations, and requesting reviews. SMS integration adds another channel without requiring a separate service. The platform connects directly to Shopify and other major platforms.

Store owners see the value in workflows tuned for their needs. Email alone drives revenue, but adding SMS opens more touchpoints for customer recovery. The ecommerce focus means the platform skips features you won't use and keeps pricing aligned with store priorities.