Drip

Drip emphasizes visual workflow design, so you see the full automation path before sending a subscriber through it. You can segment audiences by what they've bought, browsed, or spent, creating highly targeted campaigns. This ecommerce lens differentiates it from general email tools.

The visual editor makes complex automations readable. Store owners benefit most when they lean into behavioral triggers and detailed segmentation. General marketers may find the ecommerce assumptions limiting, but for product businesses the platform feels purpose-built.